Monday, 10 February 2014

Audience feedback - Miss Georgiou


Audience feedback is important to a production because it provides the user with an accurate analysis of what people what to see within the production and therefore the production company are able to see what they need to include within the production. Once they have included what the audience want to see more people are likely to purchase the film and result in a higher success rate and high levels of sales revenue. If a organisation wasn't to conduct audience feedback then they could potentially risk having low sales and result in the film flop.

There are several methods to collecting customer feedback the main three different types are; Questionnaires, focus groups and screening of the production. Questionnaires helped our group to gather interpratations on ways in which we needed to edit or change ceratin aspects of our thrillers, some of the questions included "What aspects of our thriller do you think contributed towards making the audience feel suspense". Overall I think that this particular collection of thoughts benifited our group as we were able to see what people thought we needed to improve/alter with regards to different areas of our thriller. One thing that we changed as a result from the information gathered through a questionnaire, was the use of music and the atmoshphere that different music can create within the audience. Secondly focus groups benifited our group because we were able to see through face to face interactions/conversations what they thought of our thriller this was highly benificial to our group because the answers given we could conteract them with a response to get a true justification of the points in which they made. It also eliminated the opportunity for mis interpratations through written communication as we were able to clarify un certain points. Although focus groups were time consuming it allowed us to better our production and include important points the audience suggested. Finally the screening of our production was argueably the most successful method of feedback. Mainly because our group was able to watch the reactions of the audience and see what they thought regarding different aspects of our work. The audience that watched our thriller was a class of 30 meaning that the opinions were varied. When we presented our thriller it had barely little to non effects or sound so therefore was very benificial to see what audiences thought could be included and added to make our thriller more successful.

Through the different collection methods of feedback we recieved a variation of comments and suggestions for example one positive comment recieved through the use of questionnaires was; "variation of camera angles used". This particually provided a sense of reasurance for our group as we were shown others perspectives on how they reviewed our use of camera angles. We aimed to use a vairety of camera shots because we wanted the audience to feel different and certain points of our thriller. Furthermore a second comment gathered was that "The costume wore by the girl helped illustate her innocence and vulnerablilty". When we were planning our thriller we wanted the audience to be able to clearly see that the girl is young but still has been possesed, we aimed for this to create a sombre mood agmonst the audience and help them feel empathy. In concusion when we reviewed the comments we saw that there was an overarching opinion regarding the location of a forest, some commented saying "the location of the forest emphasises her innocence and isolation", we thought initally that the forest would emphasise her lonlieness so we were happy that we accomplished what we wanted to.

Although we recieved positive feedback we also recieved negative comments and constucional points. A first construction point that we had was "Add effects in order to engage and add significance to the narrative", we knew that we still had to change the thriller and the effects dramatically so therefore this comment reiterated what we already knew and the importance editing has on the narrative. Secondly a comment that was constantly reacuring was "the credits needed to be bolder" as a result of this comment we changed the colour of the text and the transactional features and the entry and exit it has when coming onto the screen. We came to a realisation that the credits needed to be affective and clear because they are what the audience see first so therefore need to give the audience a good initial impression of our thriller. Finally a comment that we collected was a question directed towards the production of our film, "Why did we not use dialog" our response to this question was the fact that we wanted to keep our narrative little to non dialog because we wanted it to make the girl seem more isolated and innocent. We also thought that dialog would make our thriller portray less suspense and tension and therefore wouldn't follow the typical conventions of thrillers.


In conclusion I think that I followed the brief correctly and abided by the points in which I needed to include within our thriller. I aimed to incorporate as many conventions as possible because we wanted the audience to feel suspended whilst watching our thriller, because this would contribute towards the established relationship between both audience and characters and add empathy to the connection. Overall I thought that I successfully managed to create a effective 2 minute thriller clip that added emotion to the audiences thoughts and feelings.

1 comment:

  1. This post demonstrates a proficient understanding of why audience feedback is essential to receive, especially when you are creating a product, that is aimed at a particular target audience. You have considered the comments well and have reflected on the comments well too.

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